Overview
What three years of the A-Train program looks like in the data
Membership held steady at roughly 600 to 660 memberships a year. The value of benefits members used did not: it rose in every year and in every level. This report describes what happened, level by level and guest by guest. It does not recommend a price.
2025 at a glance
Net Revenue of Dues and Benefits Given is dues collected minus the retail value of the admission members received free or at a discount. It is a measure of the membership program on its own terms. It does not include what members spent on food, beverage and the tickets they did pay for — those are shown separately below and on the Levels page.
The three-year shape
Dues and benefits given moved apart every year
Dues collected rose 14% from 2023 to 2025, largely because the upper levels grew. The retail value of benefits given rose 34% over the same period. The gap between the two lines is the story of the program.
Program totals across all four levels. Benefit given values free admissions at the average paid seat price for that same performance, and 10% discounts at the amount discounted.
Where it concentrates
Two levels carry the program, two levels carry the gap
Basic and Sponsor members returned more in dues than they took in benefit in all three years. Patron and Platinum did not, and the distance grew. In 2025, 73 Patron and Platinum memberships accounted for of all benefit given.
Net Revenue of Dues and Benefits Given by level, 2025. Bars to the right of zero mean dues exceeded benefit given; bars to the left mean benefit given exceeded dues.
What members bring beyond dues
Members are also customers
Separately from dues, members spent on food and beverage and bought tickets at full price. This activity is steady year to year and is not part of the net revenue figure above. It is shown here because the board asked what the membership relationship is worth in total, not only what the dues line is worth.
Member food and beverage, and member-paid ticket revenue, by year. Venue-wide food and beverage figures are not shown — see methodology for why 2024 is not comparable at the venue level.
Who stays
Three in five members renewed into 2025
Of the 605 members in 2024, 361 appear again in 2025 and 244 do not. Those 244 carried of dues, tickets and food and beverage in their last year. The Retention page follows those guests by name.