Retention
The roster stays about the same size by replacing itself
Membership totals look stable across the three years. Underneath, close to half the roster turns over annually. The program is not holding 600 members; it is recruiting several hundred new ones each year to stand in for the ones who left.
Turnover
Members carried over from the prior year against members new that year. Only 221 of the people who were members in 2023 were still members in 2025.
Movement between levels
Members almost never move up a level
Across the whole 2024 roster, exactly one member moved to a higher level the following year. Members either renew where they are, or they leave. There is no observable ladder in the current program.
| 2024 level | Stayed | Moved up | Moved down | Did not return | Renewal rate |
|---|
Who left
Members who did not return in 2025, by level, with the dues, tickets and food and beverage they generated in 2024 — their last year in the program.
The lapsed list
Every member who did not return in 2025
These are the guests behind the numbers above, in their final year. Open your name key to see who they are.
| Customer ID | Level | Dues 2024 | Benefit given | Visits | F&B | Tickets paid | Total 2024 value |
|---|---|---|---|---|---|---|---|
| Shown |