What each membership level costs the club and what it returns, 2023 through 2025 — and the case for restructuring dues and benefits and reactivating lapsed members.
A-Train membership fell by 57 guests over three years — all of the loss in Basic, which dropped 71 members, while Patron and Platinum each grew by 7. Over the same period the number of free member seats given rose 23%, from 9,368 to 11,549.
Membership change, 2023 → 2025
667 → 610
Basic −71 · Sponsor 0 · Patron +7 · Platinum +7
Free member seats given, 2025
11,549
Benefit given, 2025
$533,904
Net member revenue, 2025
$623,904
Where the money goes. Basic and Sponsor members consume less than the benefit they are entitled to — 1.6 free tickets against an allowance of 2, and 6.3 against 10. Patron and Platinum have no allowance at all: their benefit is unlimited, and in 2025 they used 95.5 and 218.6 free seats per member respectively. Two levels holding 65 of 610 memberships account for $473,000 of the $534,000 in benefit given.
Every A-Train level together, for the year selected in the rail. All figures are members only — no non-member ticket or food and beverage revenue appears anywhere in this report.
Members
610
Gross member revenue
$1,157,809
Dues plus member ticket and F&B purchases, before benefit.
Benefit consumed
$533,904
Net total
$623,904
Gross less benefit consumed.
Cost per member
$875
Benefit consumed divided by members.
Net per member
$1,023
Average across all four levels.
| Year | Members | Gross | Benefit | Net | Cost per member | Net per member |
|---|
Pick a level to see its own figures. The year comes from the rail, so you can hold a level and step through the three years.
| Level | Members | Dues | Tickets | F&B | Gross | Benefit | Net |
|---|
This section is anchored to 2025 behavior and is independent of the year rail. Set a dues increase and a free-ticket allowance for each level and watch gross revenue, benefit given and net revenue move. Member counts start at the 2025 actuals and can be stepped up or down.
100% — yes, always. Every member seat counts as a lost full-price sale. Lower it to credit seats that would have gone empty.
0% — no. A cap only stops the giveaway; no new revenue counted. Raise it if they'd keep coming and pay 10% off. Each card shows what that assumes they'd spend.
Gross revenue
Benefit given
Net revenue
Change vs current policy
Per year, 2025 behavior.
Break-even dues is the annual rate at which a level stops losing money under the allowance and assumptions currently set. It also appears as a gold marker on each level's dues slider above, so you can see how far the setting is from break-even as you move it.
| Level | Dues now, avg per member | Break-even dues | Net per member | Reading |
|---|
Based on 2025 behavior and the modeled member counts above — step the counts in the level cards and these figures move with them.
The gap between these two bars is the argument. Uses the year in the rail, at current policy.
Membership and benefit value moved in opposite directions.
| Level | Members 2023 | Members 2025 | Change | Free seats 2023 | Free seats 2025 | Benefit 2023 | Benefit 2025 | Change |
|---|
Straight-line projection from the three observed years at current dues rates, allowances and member behavior.
A projection from three points is a direction, not a forecast. Its value is the sign of the slope: on the current structure, net member revenue declines while benefit given continues to rise.
Benefit is counted only on A-Train price codes. A member buying at the standard price contributes no benefit. House comps and non-member promotional codes are excluded, so this is A-Train benefit specifically rather than all discounting.
Full price for a member seat is the median price paid by non-members for that same performance and price level. Where a performance has no standard sales, the median for that price level in that year is used.
Membership revenue is the sum of all dues recorded, which is slightly higher than members × rate because a small number of customers appear more than once in a year.
Food and beverage includes only spend attached to a customer ID on a ticketed order, so member F&B is a floor rather than a total. Table checks not linked to a ticket buyer cannot be attributed to any level.
Ticket revenue is the base ticket amount, excluding convenience fees.
Modeling seats above an allowance. When an allowance cuts a member's free seats, the remainder is treated as purchased at the 10% member discount, per the club's published rule. The second slider controls what share of those seats is assumed to be bought at all.